executive sponsorship

The Keys to Effective Sponsors

by Jamie Flinchbaugh on 03-28-25

This paper examines what makes a great project sponsor and how to avoid the common pitfalls. After helping hundreds of organizations, I’ve noticed that sponsorship is often misunderstood, yet critical for success. I share practical insights on selecting the right sponsor, defining their role clearly, and building the right relationships.

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The CEO Can’t Champion Everything

by Jamie Flinchbaugh on 07-28-11

In my travels from one company to another, I hear many of the following phrases… “We need executive sponsorship.” “We need this to be owned top-down.”   “We need the CEO to champion our lean efforts.” These are phrases that I hear over and over as I talk to companies

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