Fuji

Kodak and Fuji: a tale of two companies in the face of the same insurmountable problem

by Jamie Flinchbaugh on 02-08-12

The Economist had an excellent article detailing the difference between Kodak’s historic bankruptcy and Fujifilm’s equally remarkable success, in The last Kodak moment?, and expanded on in Sharper focus. Both companies faced the same problem statement: digital photography would replace film. But Eastman Kodak, founded in 1880, despite it’s major

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