
Serving Your Customer
We all know customer value matters, but what does that really mean in practice? While we may decrease waste that doesn’t provide value, do we increase the value of what our customer delivers? This paper cuts through the vague concepts and explores how you can identify what matters to customers
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Recently I had a problem with Delta. Delta treats me pretty well, in part because of my extensive travel to our clients, but this day had me annoyed. It was a small thing that turned into a bigger thing. I had an outbound flight in the morning, and a return
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