We’re always thinking about value
“Sponsor our program and reach 100s of prospective clients” – I hear it all the time. We get calls and emails and mailers to sponsor conferences, programs, special reports, and so on. But we always think in terms of value. I can’t understand what value sponsoring the continental breakfast really
Read MoreGet the Most from Your Conference Experience
Are you heading to a conference soon? We’re coming up on conference season for many organizations. I observe most people not getting their full value out of the process. I will share why at the end of this post. I have my own schedule. In April alone, I will be
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