Rigorous Thinking and the Business Model Canvas

by Jamie Flinchbaugh on 05-23-23

Why is rigorous thinking and the Business Model Canvas vital for entrepreneurs? The BMC has been a popular tool and method for the entrepreneurial world. Books are written, workshops are attended, and people talk about it. Yet hardly anyone seems to do one, and many who do will not maintain it. This bothers me, and it probably shouldn’t, but there’s a reason it bothers me and should be amended, which I cover in this video.

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